dr soap Shares Their Story + How to Clean the Home
Questions:
1. Tell us a bit about you! What made you decide to establish dr soap?
It all started in the 2015 where my sister and I found out that Indonesia’s awareness of personal hygiene is fairly low. And later, we decided to take action by launching a range of prime products for personal care and household needs. As founders, we came from different backgrounds but made a powerful duo when combined.
Eunike, with a background of public relations and media marketing background, believed that dr soap should be faithful to its marketing promise “powerful in killing germs yet safe for the consumers”. Through her travel and experiences, Stefanie with her genius product concepting and design chose to wrap dr soap in stunning packaging, making it visually gorgeous when photographed or even uploaded to social media. These two concepts were uncommon for the market at that time but they were the core of dr soap that we all know today.
The beginning of our journey was not an easy one as raising people’s awareness of personal hygiene couldn’t happen in just a day or even a year. However, we are still holding on to the dream and vision that dr soap will one day become a one stop solution for everyone’s daily needs. We try to create and innovate every year to meet the market’s demand as well as to educate people about the importance of maintaining hygiene.
And finally, we reaped the rewards of hard work. Since 2017, dr soap has grown rapidly, expanded with new partners, and collaborated with hundreds of the finest retail stores in dozens of cities across Indonesia and became the number 1 prime hygiene product in Indonesia.
2. What’s your inspiration behind the formulas, scent to the bottle design, or all in the process of developing new products?
It is safe to say that it all started with the products. As a woman, a mother and a business owner, we rarely have time to do all things together at once. We need tools and products that are not just useful, but easy to use and cost-saving all at once. Most of dr soap’s products can be used for more than one purpose.
Thus, with the ingredients, we simply do not play around with them! We ensure that every drop is safe for all ages and skin types, not containing any harsh chemicals, e.g. SLS/SLES or Paraben. Each chemical is not tested on animals and they are all eco-friendly with biodegradable materials for packaging in order to protect the environment as well.
Last but not least, the scent. Who doesn’t love a good scent lingering you while you clean your home or on the hygiene essentials that you use? We carefully create a unique scent for all of our products which become everyone’s favorites today.
dr soap Fabric Mist Urban Shee (Available in 2 Sizes)
3. Do you have any checklists for cleaning the home?
Not particularly, but I think that it’s best to start from the top to bottom, or maybe to start first with the most time-consuming task. In our case, we will first start from washing the clothes, then to cleaning the kitchen, e.g. dishwashing, living room then to bathroom and the private areas such as the bedroom, home office, etc. Most importantly, it is best to actually spare time to clean your home, not to rush the process but to enjoy it as clean homes are the best mood boosters!
4. What is the 1 essential product of dr soap that everyone should have in their home?
If we have to choose one, it will definitely be the dr soap Multi-purpose spray. However, we believe that each home should have everything as each of our product is made perfectly for its usability, e.g. the laundry/fabric care wash, fruit and salad and fish wash, instant floor spray, multi-purpose spray to handwash, etc.
5. Similarly, where do most homeowners get it wrong when using dr soap’s products? Would you have any suggestions?
We provide clear and seamless instructions in all of products when it comes to teaching our customers on how to use the dr soap’s products. Aside of that, we create product hacks on our social media in order for customers to learn more and with an active team on our social media to answer all questions. If we were to suggest, we would suggest to stock up your dr soap’s essentials before running out with our refillable size!
6. Where is the one place at home where homeowners are likely to forget to clean? What’s your solution for that?
People tend to forget or ignore to clean unseen areas, e.g. under the sofa, the surroundings of the shelf or even inside the fridge. Our suggestion is to check the areas in which you tend to forget and apply dr soap’s products to clean the area and for making the cleaning routine easier.
7. For first-time homeowners, which products do you feel is essential to have at home?
- Instant Floor Spray because nothing is more satisfying than a clean floor.
- Multi-Purpose Spray, imagine having to clean and sanitize all stuff at home or your packages.
- Daily Laundry Wash, that can be used for all type of clothes, from baby clothes to adult’s jeans or jacket. The ingredients are safe for sensitive skin, even eczema and dermatitis atopic. The packaging is 50% less plastic and it’s the first innovative ecological packaging in Indonesia, so you’re not just contributing to your family, but also the environment.
8. What’s next for you and dr soap?
Creating and always developing something new, because we always want to make something different. We have recently opened our own flagship store in Jakarta last June and we are hoping for more stores to come and new products launch (and hopefully they will be available in Urban Quarter soon)!
